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Si-hyuk Bang, chairman of Big Hit Entertainment, was selected as "Variety 500" selected by the U.S. pop culture magazine Variety.

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HeyKpop 12/30/2020 11:43 Read : 1,251

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Variety released its list of 'Variety 500' on its official website on the 23rd. "Variety 500" is a list of 500 influential business leaders who have led the global media industry every year since 2017. This year, along with Chairman Si-hyuk Bang, Amazon Chairman Jeff Bezos, Netflix CEO Reed Hastings, and Apple CEO Tim Cook were named.


Variety asked the question, "If you don't know Korean boy band BTS, where have you lived?" and introduced Si-hyuk Bang's achievements that led to BTS's global success. Variety noted that Chairman Bang is not only working on music production but also on diversifying his business. Citing the development of Weverse, a technology-based global fan community platform, and the acquisition of several labels, including game companies Superb, Source Music and Pledis Entertainment, he stressed that 40 percent of sales within the top 100 in the first half of this year were by Big Hit Label's artists and 8 trillion won in corporate value when it was unveiled in October.

Big Hit, led by Chairman Si-hyuk Bang, has solidified a multi-label system that covers BELIFT LAB, Source Music, Pledis Entertainment, and KOZ Entertainment this year, while clearly demonstrating its global capabilities as a content powerhouse to the global market. BTS's digital single "Dynamite" topped the Billboard Hot 100, followed by BTS's album "BE" and title track "Life Goes On," which topped the Billboard 200 and Hot 100, respectively, in the same week.


In addition, the mini-album "minisode1: Blue Hour" by the two-year rookie group TOMORROW X TOGETHER also proved Big Hit's production capabilities and system competitiveness, ranking 25th on "Billboard 200". 

 

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