페이지 정보HeyKpop 02/19/2021 06:45 Read : 62
Big Hit Entertainment, which produced BTS, will debut a U.S.-based boy group in partnership with Universal Music Group, the world's top three record labels.
Big Hit made the announcement by jointly announcing its strategic collaboration plan between the two companies through online streaming with Universal Music Group on the morning of the 18th.
"We plan to debut a boy group that will work in the global market with Universal Music Group," said Seok-joon Yoon, CEO of Big Hit Global. "The selection method will be a global audition."
Both companies establish joint ventures for this project. The project will be based on a joint label established in Los Angeles by Geffen Records, the main label of Big Hit and Universal Music Group.
It is aiming to host an audition program with a media partner in the U.S. to select members and broadcast in 2022.
Big Hit is in charge of discovering and training artists, producing fan contents, and communicating through Weverse, a fan platform. Universal Music Group will use its local network to produce music, distribute global products, and produce audition programs with media partners in the U.S.
The new boy group, which will not be limited to the U.S. market but will be active on the global stage, will be based on the K-pop system.
Although K-pop industries have been trying to produce various local-based groups overseas, they have focused mainly on Asia such as China and Japan. It is a new attempt to produce a group with a K-pop system through an audition based in the U.S.
"We will experience the unprecedented process of the group's birth," CEO Yoon said. "This project is significant in that it applies the success equation that Big Hit has established over the past 16 years to the global market, especially the U.S., the center of the global music market."
"K-pop is a full production that combines music, performance, fashion, music video, and communication with fans," he said. "It is a new challenge for Universal Music Group as well as a big hit." The result will be a combination of culture beyond the cooperation between the two companies and the industry.
Universal Music Group's artists were also announced on the same day to join Big Hit's fan community platform Weverse.