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Treasure's character 'Truz', decorates the New York Times Square electronic display.

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HeyKpop 02/26/2021 12:25 Read : 170

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The character IP "TRUZ (True)," which was directly fostered by YG's big rookie Treasure, decorated the center of New York.

According to YG Entertainment on the 25th, the character "TRUZ," a collaboration between Treasure and global creative studio Line Friends, will be exposed to Line Friends' New York Times Square store electronic display for about a month until March 21.

TREASURE STUDIO has been working with LINE FRIENDS. This is a new character Intellectual Property Rights development project that emphasizes the personality and characteristics of Treasure. Since the production process, Treasure members have communicated with fans around the world, creating the appearance, personality, and story of each character, sparking enthusiastic response.

On the 17th, the official YouTube channel of Line Friends was depicted offering rewards to Treasure and fans who worked hard for the birth of "TRUZ." Treasure succeeded in all games after a heated effort over the mission to release the "TRUZ" video on the electronic display board of the New York Times Square branch. As part of this, the electronic display video released showed 12 characters "TRUZ" fostered by Treasure members.

TREASURE showed various character activities such as releasing 16 types of TRUZ stickers to seven countries including Korea and Japan through Line Messenger and releasing Instagram augmented reality camera filters, targeting MZ generation's taste. As it also appeared in Times Square in New York, where crowds from all over the world come and go, global interest is expected to increase.

Meanwhile, Treasure proved its global popularity once again, being considered the No. 1 "fastest-growing artist" in the 2020 K-pop settlement announced by Twitter. He was also ranked sixth in the overall ranking of the "most loved K-pop artists in the world" category, and was considered a monster rookie.

In fact, Treasure has achieved remarkable results with a total of more than 1 million copies of the "THE FIRST STEP" series album released so far. Thanks to their strong performance and fans' support, they won the Rookie of the Year award at various major awards ceremonies, and will make their official debut in Japan on March 31. 

 

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