BTS & Justin Bieber Become a Family---- Sihyuk Bang said, "I will open 'A New Paradigm' in the music industry."

HYBE, which includes BTS, celebrated its partnership with Ithaca Holdings, which includes popular pop stars such as Justin Bieber.

HYBE released a video on its official YouTube channel on the 6th containing congratulatory messages from HYBE and Ithaca Holdings executives, including BTS and Justin Bieber. In the video, HYBE Sihyuk Bang, chairman of the board, Ithaca Holdings, CEO of Scooter Brown, Scott Borchetta, CEO of Big Machine Label Group, and BTS, Seventeen, Justin Bieber, J Balvin and Demi Lovato appeared to express the meaning and feelings of the partnership.

"The combination of HIBE and Ithaca Holdings is a new challenge that no one has ever imagined," said  HIBE Sihyuk Bang, chairman of the board of directors. "Based on the achievements, know-how and expertise of the two companies, we will create high synergy.

"We believe that the possibility of a partnership between the two companies is truly infinite," said Scooter Brown, CEO of Ithaca Holdings. "With this partnership, Hive and Ithaca Holdings will make history and innovate the music industry, which will remain a monumental result for a long time to come."

Artists from both companies also expressed high expectations for the synergy and opportunities this partnership will bring. "We're so happy the artists we like and enjoy listening to are together as a family," BTS said. "We hope that the new attempt will lead to a different experience, emotion and joy for our fans." Seventeen also said, "We hope it will be an opportunity to join hands with top global artists and get closer to fans around the world."