BTS selected as Louis Vuitton's global ambassador!

Louis Vuitton announced on its official Twitter account on the 22nd that it was very happy that BTS, a global pop icon who delivers encouraging messages with positive effects, joined Louis Vuitton's new ambassador.

In collaboration with Louis Vuitton, BTS plans to work with the French fashion house on several projects, and will showcase Louis Vuitton products in future performances and public appearances.

"I'm very happy to join Louis Vuitton," said Virgil Abloh, director of Louis Vuitton's men's collection. "I'm looking forward to collaborating with Louis Vuitton and BTS to create a new chapter."

In an official statement, BTS also said it was an encouraging moment to become Louis Vuitton's global brand ambassador.

Growing into a global group, BTS has also established itself as a fashion icon.

In the last "Dynamite" music video, it attracted great attention with Gucci costumes and has shown splendid collaboration with high-end luxury brands such as Dior and Saint Laurent through various activities.

Meanwhile, Louis Vuitton is the first luxury brand for BTS to serve as the official global embosser.