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BTS' second English single "Butter" is showing signs of success amid explosive responses from fans.

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HeyKpop 05/25/2021 12:23 Read : 104

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According to Forbes on the 23rd, "Butter" set a new streaming record on Spotify, the world's largest music streaming platform, on the first day of release.

Butter, which was unveiled on the 21st, recorded more than 11.042 million streaming sessions worldwide at Spotify.

This is the highest number of streaming in Spotify's history on the first day of release. Forbes reported that Ed Sheeran and Justin Bieber broke the previous record set with "I Don't Care",  1,977,000 times in 2019.

Butter debuted at No. 2 on the latest Spotify Global Top 50 chart and No. 10 on the U.S. Top 50 chart.

On the same day, Olivia Rodrigo, dubbed the "Monster Rookie," topped the Spotify Global "Top 50" chart with her single "Good for You," released on the 14th. Rodrigo is expected to top the Spotify U.S. charts with his debut album "Sour," which was released on the same day as "Butter," and become a strong competitor for "Butter."

But "Butter" is also receiving positive responses, showing a stronger performance than BTS' first English single and mega hit "Dynamite" that swept the pop market last year.

On the first day of the release of "Butter," Spotify's global streaming record surpassed "Dynamite" about 7.779 million times.

At the time of YouTube's first screening , the maximum number of simultaneous users exceeded 3.9 million, breaking the previous record of "Dynamite" ,3 million. The timing of 100 million views was also 21 hours after its release, which pushed forward the record of 'Dynamite' by about three hours.


In a corner introducing this week's major new songs, the American music media Consequence of Sound said, "Butter" will be "Song of the Summer," adding, "It's a hit that everyone has been waiting for."

NME, a British music media that gave five stars to Butter, said, "This summer, life may not come back, but Butter gives us the belief that New Normal doesn't have to be dark or boring. It's too early to confirm it as a Summer Song of the Year, but BTS has raised standards tremendously." 

 

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