페이지 정보HeyKpop 05/27/2021 12:27 Read : 233
Butter ranked 26th on the latest Billboard "POP AIRPLAY" chart released on the 25th.
Pop Airplay is a chart that ranks the top 40 songs in the pop genre by aggregating the number of weekly broadcasts by about 160 major radio stations in the United States.
Billboard usually ranks streaming and music sales by aggregating data from Friday to next Thursday when pop music is released, but for radio charts, Monday to Sunday is the aggregation period.
In the case of "Butter," which was released on the 21st, it entered the radio chart only with the first three days of its release.
This is higher than BTS' first English song "Dynamite" ranked 30th on the chart last year.
Butter reached number 40 on another radio chart, Adult Pop Airplay.
Earlier, Columbia Records, BTS's U.S. label, went around the U.S. on buses before the release of "Butter," launching a promotion to play new songs to radio DJs first.
DJs posted a series of "certified shots" on social media along with favorable reviews of their new songs.
Butter will debut on Billboard's main single chart "Hot 100" next week. Hot 100 ranking is calculated based on streaming performance, sales volume of music, and number of radio broadcasts.
Although "Butter" is receiving good responses on the radio and is expected to record high music sales based on strong fandom, Olivia Rodrigo's new song "good 4u," dubbed "Monster Rookie," is expected to be strong in streaming.
Butter continues to rank second on the Spotify Global Top 200 chart, the world's largest music streaming company, after "good 4u."
Meanwhile, BTS appeared on CBS' popular talk show "The Late Show with Steven Colbert" and performed "Butter" on the same day.
It is the first time in two years that BTS has appeared on the program since May 2019. At that time, BTS and Colbert made headlines by recreating the atmosphere of the TV program "Ed Sullivan Show," which the Beatles first appeared in the U.S. in the past.
On the show, they performed "Butter" in a neat suit on a set reminiscent of a party venue.